Event management software is the general term for an extensive range of software products that are utilized for managing all sorts of events ranging from professional and academic conferences, to trade exhibitions. Event management solutions are typically for online registration & delegate management, venue selection, procurement & sourcing, exhibition management including flood planning, booking and billing, on-site operations including registration, content management including reviewing, abstract and paper management, programme development and publishing, badges and networking and others applications. Event planning and management software renders easier life for event organizers. These software allow people to send invitations, post customized event pages, and promote their event online worldwide. It helps smooth connection with an entire network of active event attendees searching for things to do. Event management software can actively help end users in taking event to the next level.
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Event Management Software Market: Drivers and Restraint
The impact of new approaches to manage an event including big data record management and analysis, coupled with the ever-growing need of managing complexity are the primary factors driving the growth of event management software market. Cloud platforms have gained noteworthy traction among all business verticals during the last few years. This popularity can be attributed to its ability of easy deployment, cost-effectiveness, great scalability and convenient access. This is another prime factor fueling growth of this market. While large enterprises are installing these software on their own private cloud, others are using public cloud for these solutions. Increasing use of social media and proliferation of smartphone usage are fueling the market growth. However, factors such as lack of awareness of these solutions in emerging economies along with lack of skilled professionals are expected to hinder growth of the event management software market. Also, high initial cost associated with event management software is likely to restrain progress of the event management software market during the projection period.
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Event Management Software Market: Segmentation
Event management software is segmented on the basis of type, deployment mode, end user and region. On the basis of type, event management software market is segmented into software and services. By software, event management software market can be segmented into event registration software, ticketing software, event planning and marketing software, venue management software, operation management software, event management analytics and other solutions. The services segment includes implementation and integration service, managed services and support services. By deployment mode, event management software market can be segmented into on-premise and cloud-based deployment. On the basis of end user, event management software market can be segmented into individuals and corporate end users. Corporate end users can be further sub-segmented into educational institutes, government sector, third-party planners and others. Regionally, event management software market can be segmented into North America, Latin America, Western Europe, Eastern Europe, Asia-Pacific excluding Japan (APEJ), Japan and Middle East and Africa (MEA).
Event Management Software Market: Regional Outlook
North America was the dominant regional market in 2015 and is expected to retain its dominance during the forecast period followed by Western Europe. This is attributed to the high urbanization rate in developed countries across these regions. Asia Pacific excluding Japan is anticipated to exhibit highest CAGR amongst all the regions in event management software market amidst the projection period.
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Event Management Software Market: Key Players
The major players in the Event Management Software market include Cvent Inc., Eventbrite, CA Technologies, Splunk Inc., Active Network, LLC, Profit Systems Inc., IBM Corporation and others. Key vendors in the event management software market follow the strategy of introducing cost-effective solutions and services to gain competitive edge.